The State of XR 2024: Dream Bigger, Build Smarter, Live Immersive

If you missed the live action, don’t worry—we’ve got you covered. Let’s take a deep dive into what they shared. Oh, and if you want the whole experience, check out the entire presentation here.

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Why XR Is the Future, and Why It’s Here Now

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XR isn’t just a buzzword anymore—it’s the key to unlocking a new digital universe. With headsets like Meta Quest 3, Apple Vision Pro, and Snap Spectacles hitting the market, the door to a new reality is wide open. 

As Pedro said, “The hardware is the engine, but the real magic happens when we use it to solve real-world problems.” And we’re just getting started.

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The metaverse market? It’s set to explode—$198 billion by 2025. Get ready.

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Learning, but Make It Immersive

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Remember the old way of learning? Textbooks, lectures, maybe a PowerPoint slide or two. Well, that’s about to be history. With XR, education is getting a complete makeover, and it’s all about engagement.

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Pedro and Diego shared some jaw-dropping stats:

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• 4x faster learning, 275% more confidence in corporate training with VR (shoutout to PwC for the study).
• Students can now complete assignments 30% faster—and remember more for the long run.
• Medical training? Think VR-enhanced skills that have doctors improving by 23%.

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E-commerce: Welcome to the Next-Gen Shopping Experience

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Let’s face it: shopping just got a lot cooler. Forget traditional online browsing; XR is bringing the store to you in ways you’ve never imagined. From trying on clothes virtually to customising your home with AR furniture, the future of shopping is here—and it’s immersive.

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• Sephora and L’Oréal are cutting returns by 50% with AR try-ons.
• IKEA’s AR tool is boosting conversion rates by 2.3x.
• Nike’s Roblox virtual store? It’s getting 3x engagement.

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And this is just the beginning. Virtual shopping spaces are becoming the place to be, and brands are already racing to create the next digital flagship.

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The Bigger Picture: XR + AI + Blockchain = Magic

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So, what’s next? Well, the dream team of XR, AI, and Blockchain is forming right in front of us. Picture this: adaptive learning experiences powered by AI, virtual shopping personalised just for you, and the power of Blockchain ensuring your digital assets are yours and only yours.

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Pedro and Diego have a vision that goes beyond entertainment; they see XR as the infrastructure for the digital world to come. And when you combine XR with AI and blockchain, you’re talking about a new era of global connectivity and immersive experiences that will shape everything from education to e-commerce.

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To sum it up:

• AI-powered XR: Adaptive experiences that feel tailor-made.
• Blockchain ownership: Secure, transparent, and uniquely yours.
• Global connectivity: Virtual worlds that unite us across borders.

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anitya: Your Playground in the XR Revolution

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At anitya, we’re ready to make this all happen. Our platform is here to help you build the immersive experiences of tomorrow—today. Whether you’re crafting VR training for professionals, designing interactive e-commerce solutions, or creating mind-blowing learning environments, we’ve got the tools to make your vision a reality.

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As Pedro Jardim said during the presentation:

“XR isn’t just for the tech giants. It’s for anyone who dares to imagine.”

And guess what? That means you.

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Watch the Full Presentation

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Want to hear more about how XR is transforming everything? Watch the full presentation by Pedro Jardim and Diego Borgo here. Dive deep into the future of immersive tech.

Watch it now

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