Event Recap - Masterclass: Immersive World Creation at MONSTRA Festival

On March 24th, 2025, we had the exciting opportunity to present our "Masterclass: Immersive World Creation" at the renowned MONSTRA Festival in Lisbon, which celebrated its 25th anniversary. The event took place at Cinema São Jorge, a historic venue that blends Modernist architecture with a vibrant cultural atmosphere. Nestled in the heart of Lisbon, Cinema São Jorge has a rich legacy of hosting cultural events, making it the perfect backdrop for a morning of creativity and innovation.

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The MONSTRA Festival, known for its celebration of animation and digital arts, provided an inspiring environment for our masterclass. This event brings together artists, animators, and creators from around the globe to showcase the latest trends and talents in animation. It’s a festival that truly embodies the spirit of creativity, making it an ideal place for us to discuss how immersive technologies can reshape the future of education and content creation.

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Led by our marketing advisor, Luis, and our lead developer, Conrado, the masterclass attracted 76 participants—students and educators eager to explore the future of immersive technologies in education. Together, we dove deep into the world of virtual reality, showing how these technologies are revolutionizing the way we create and engage with content.

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Introducing the session, the MONSTRA Festival founder Fernando Galrito and our team shared how virtual worlds are moving beyond games and becoming a part of European businesses - and how creative professionals are playing an essential role in that movement.  

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During the session, attendees had the chance to interact with a specially crafted immersive world through the anitya app. The experience was designed to reflect the festival's vibrant atmosphere, with content inspired by MONSTRA’s themes and spirit. It wasn’t just a presentation—it was a journey, where participants could explore a unique world that demonstrated how immersive technologies like virtual reality can engage, inspire, teach, learn and simplify the creation of educational content.

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The masterclass was as much about the experience as it was about the technology. It showcased how immersive experiences can push the boundaries of education and content creation, leaving attendees with a deeper understanding of the potential of these technologies in shaping the future of learning.

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We were thrilled to see such a positive response from the attendees, who left with a deeper understanding of how immersive experiences can enrich learning. This is just the beginning, and we can’t wait to continue exploring and sharing the possibilities of immersive worlds in education.

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