Special
It’s a contemporary mantra: when people are searching for something new, they’re not just looking for a transaction—they’re seeking an experience that offers something richer, something more memorable.
November 11, 2024
Immersive technologies, which just a few years ago felt like whispers from a distant future, are now becoming mainstream among legacy brands striving to captivate a new generation of consumers who crave deeper engagement.
If you’re looking for inspiration on how to apply these technologies in your e-commerce strategy, this article showcases examples that will spark your imagination. And if you’re worried about the complexity of implementation, don’t be—we also cover how our low-code toolkit from anitya.space can help you leap easily.
Warby Parker invites us to rethink the way we shop for eyewear. For those of us who know the struggle of trying on glasses while already wearing a pair, everything becomes a blur—literally. But with their innovative virtual try-on feature, you can now see how different frames will look on your face, all from the comfort of your home. While this example might not involve stepping into a fully immersive world, it makes a world of difference to those who need it.
No more risking your relationship by wandering aimlessly through IKEA aisles. The IKEA Place app lets you visualise furniture in your own space using augmented reality, making it easier to imagine how it will actually look in your home. IKEA’s solution doesn’t just simplify the buying process; it also complements its robust delivery service. The only thing you might miss by not going to the store? Those famous hotdogs at the end.
Gucci has always been about more than just fashion; it’s about a lifestyle, a statement. Now, they’ve taken that philosophy into the digital realm, creating virtual stores that are more than just places to shop—they’re destinations. Imagine walking through a high-end boutique, surrounded by the latest collections, all from your computer or smartphone. No matter if you are not dressed for the occasion, you can always step into their virtual shops.
Gone are the days of spending hours at a dealership; now, you can explore Toyota’s latest models in their virtual showroom. These interactive environments allow you to walk around the vehicle, inspect features up close, and even customise colours and accessories in real-time. Toyota’s virtual showrooms offer a fully immersive experience that mirrors the excitement of seeing a car in person while also providing the convenience and personalisation that only the digital world can offer. And the best part? You don’t even need a car to get there.
The examples above might seem like high-tech dreams, accessible only to the biggest brands with limitless resources. But with anitya, creating your own immersive e-commerce experience is far from out of reach.
Our low-code toolkit is designed to make the complex feel effortless, allowing you to craft and personalize your own digital spaces with ease. Whether you're looking to build a virtual showroom, create interactive product displays, or develop a fully immersive shopping environment, anitya empowers you to bring your vision to life without the need for deep technical expertise.
Here’s how anitya can help you transform your e-commerce vision into reality:
Ready to take the leap? Dive into anitya or get in touch with us to receive expert support for your business.
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